Saturday, November 17, 2007


It's all change for Nordic Walking pole manufacturers Exel & One Way...

Following a mutual separation between pole manufacturer One Way and Alpina Sports Corp, Alpina Sports Corp will take over distribution of all Exel products in North America effective January 1, 2008. Exel Sports will be closing down their company run North American distribution centers effective January 2009, while concurrently ASC will ramp everything up in anticipation of supporting the brand and current dealers through the remainder of this coming season.

According to ASC’s President, Frank Thibodeau the mutual split...

“Simply came down to a difference in product priorities and perceived growth opportunities”.

According to Mr. Aki Karihtala, President of Exel Sports...

“We are very excited about the partnership with the ASC team in North America . They have the sales representation depth, logistical reputation and product expertise we feel the brand needs in the North American winter sports industry”.

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